Automation and AI that your team will actually use.
Around 95% of AI pilots deliver no measurable return. I build the ones that do, for small and medium businesses in Perth.
Tell me what's slowThe tech was never the hard part
I've built plenty of automations nobody used.
The logic was sound. The build was clean. People went around them anyway, because I'd designed for the process on paper, not the one that happens when someone's behind and a client is waiting.
That's where it fails. Not the build. The handover, when a person has to trust a system enough to stop checking it.
Get it right and it runs alongside you.
Get it wrong and it dies in a folder.
Where the hours go
Most businesses don't need AI. They need to stop doing four things by hand.
Quoting and proposals
Job details typed into the quote, the calendar, the invoice, and a spreadsheet someone built years ago. Four copies. One is always wrong.
Entered once instead.
The monthly report
Half a day pulling the same numbers into the same format for the same meeting. Not hard work. Just work being done by a person.
Arrives on its own.
Chasing
Unpaid invoices. Quotes gone quiet. Paperwork that never came back.
Follows up in your words, not a robot's.
Not sure where to start
One process, reviewed. An honest answer on what's worth automating and what isn't, in writing.
Fixed price. No obligation.
Australian workers report saving four to six hours a week with automation. Most businesses can't say where those hours went. That's the part I measure.

Why me
Nine years in media, most recently a group director at a national agency, running the team responsible for how campaigns get built, checked and delivered.
I designed a national quality assurance process now running across the network on hundreds of campaigns every week. It wasn't sophisticated. It stuck because it was built around how people work on their worst day, not their best one.
No platform to sell you. No subscription. I build things that fit how your business already runs, hand them over properly, and leave.
Tell me what's slow
Describe the thing that takes longer than it should. I'll tell you whether it's worth automating.
Sometimes the answer is no. That's still useful.
