Automation and AI that your team will actually use.

Most of it doesn't get used. I build the kind that does, for small and medium businesses across Perth.

The tech was never the hard part

I've built plenty of automations that nobody ended up using.

The logic was sound and the build was clean, and people went around them anyway, because I'd designed for the process on paper rather than the one that actually happens when someone's behind on a deadline and a client is waiting.

That's where most of this fails. Not in the build. In the handover, the moment a person has to trust a system enough to stop double-checking it.

Get that right and it runs alongside you.

Get it wrong and it quietly dies in a folder, alongside the software you bought in 2023 that was going to fix everything.

Where the hours usually go

Most businesses don't need AI. They need to stop doing four things by hand. These are the ones I see most often.

Quoting and proposals

The job details get typed into the quote, then the calendar, then the invoice, then the spreadsheet someone built years ago. Four versions of the same information, and one of them is always wrong.

I connect what you already use so it's entered once.

The report nobody wants to build

Every month someone spends half a day pulling the same numbers into the same format for the same meeting. It's not hard work. It's just work that happens to be done by a person.

I make it arrive on its own, in the format you already use.

Chasing

Unpaid invoices, quotes that went quiet, paperwork that never came back. The follow-up that everyone means to do and nobody has time for.

I set it up to happen automatically, in your words, so it doesn't read like a robot wrote it.

Not sure where to start

Most people know something is slow without knowing what to fix first. So I'll look at one process, tell you honestly what's worth automating and what isn't, and put it in writing.

Fixed price. No obligation to go further.

Why me

I spent 9 years in media, most recently as a group director at a national media agency, running the team responsible for how campaigns get built, checked and delivered.

The work I'm proudest of is a national quality assurance process I designed, now running across the network on hundreds of campaigns every week. It wasn't sophisticated and it wasn't heavily automated. It stuck because it was built around how people actually work on their worst day, not their best one.

That's the whole approach. I'm not here to sell you a platform or a subscription. I build things that fit the way your business already runs, hand them over properly, and leave you able to use them without me.

Tell me what's slow

No pitch and no obligation. Describe the thing in your business that takes longer than it should, and I'll tell you whether it's worth automating. Sometimes the answer is no, and that's a useful answer too.